Why Jade?

Because jade is a precious stone that can be cut, worked and shaped to become a high-value piece of jewelry.
That's what we do: we develope ideas with Brazilian authors, polish them and shape them to transform everything into excellent board games.

Jade stone is also known for healing and spiritual properties. It is considered a good luck stone, capable of attracting harmony and fortune. We don't really believe in esotericism, but it will work, right? 😉
Furthermore, jade stone is believed to have calming properties, capable of calming the mind and relieving stress, just like board games. What a coincidence (or not)!

Another explanation is that JADE may be an acronym for Fun and Strategic Analog Games. But it only makes sense in portuguese. Jogos Analógicos Divertidos e Estratégicos.

So it's up to you to choose which explanation you like best.